Now Available: Professional Training Services to Support Growth and Development
Introducing Our First Virtual Session – Media Relations Training
Module 1: Introduction to Media Relations
Tuesday, July 22 | 9:00 AM EST | Virtual via Zoom
This 2-hour training session kicks off a 3-part series designed to help municipal leaders communicate confidently and effectively when working with the press.
This training is available for just $199 per participant.
Practical Training Designed for Local Government Excellence
At CSS, we understand the unique communications challenges organizations face. From managing media scrutiny to responding during crises and building trust through digital channels, today’s leaders need tools and training to navigate a rapidly evolving landscape.
Our new Training Services offer hands-on, actionable guidance tailored to the demands of professionals across sectors. Whether you’re a public information officer, team lead, or executive decision-maker, our sessions equip you with the skills to communicate confidently and effectively—no matter the situation.
Our Training Offerings
Our media training program is structured into three focused modules; each designed to build confidence and develop the skills necessary to successfully engage with the media:
Introduction to Media Relations
- Understanding today’s media landscape
- Building productive relationships with reporters
- Developing clear messaging and key talking points
- Communicating with transparency and confidence
Press Conferences & Interviews
- Preparing for scheduled and unscheduled press events
- Structuring effective press conferences
- Delivering impactful statements
- Handling difficult questions and staying on message during interviews
Leading Through Crisis – Mastering the Message
- Communicating during emergencies and high-pressure situations
- Real-time message development and delivery
- Coordinating with public safety and partner agencies
- Managing intense media scrutiny with composure and credibility
Crisis Communications Training
When emergencies strike, clear communication saves lives and builds community trust. Our training includes:
- Crisis planning and message coordination
- Real-time media response protocols
- FEMA-aligned ICS and Joint Information System concepts
- Scenario-based drills tailored to your community
Public Information Officer (PIO) Essentials
Whether you’re a designated PIO or wear many hats, we’ll help you sharpen your role with:
- Core responsibilities and ethical considerations
- Coordinating internal and external messaging
- Writing and disseminating effective press releases and advisories
- Navigating interagency communications
Social Media Best Practices for Municipal Agencies
Leverage digital platforms to inform, engage, and reassure your constituents with training that covers:
- Platform-specific strategies (Facebook, X, Instagram, LinkedIn, and others)
- Accessibility and ADA compliance
- Community engagement dos and don’ts
- Managing misinformation and online crises
Behind the Guidance
Meet Our Instructors
Our trainings are led by a highly experienced team of instructors who bring real-world municipal, media, and communications expertise to every session:
Tom Impey
Senior Project Manager
A veteran public safety leader with extensive experience in emergency management, crisis response, and interagency coordination. Tom brings practical, field-tested knowledge to help municipal teams navigate high-pressure situations.
Paul Normandin
Senior Project Manager
A seasoned communications strategist with a strong background in public safety, media relations, government affairs, and municipal leadership. Paul specializes in helping public officials craft clear, effective messaging for both routine and crisis situations.
Liz Kalaijian
Project Manager
An accomplished municipal communications professional with hands-on experience managing public information, social media, and outreach for local government. Liz helps municipal teams build proactive communication plans that inform and engage their communities.
Kirsten Glavin
Senior Project Manager
A former television news reporter and anchor who offers insider perspectives on the media industry. Kirsten provides invaluable training in interacting with journalists, preparing interviews, and mastering press conference delivery.
Interactive, Hands-On Training
Our training programs are designed to be highly interactive, ensuring participants not only learn best practices but also apply them in real-world scenarios. Every session includes practical exercises such as:
- Mock interviews and simulated press conferences
- Press release writing and review
- Crafting clear and effective public statements
- Social media post writing and message development
- Scenario-based drills to practice decision-making under pressure
These exercises help leaders and staff gain confidence, sharpen their skills, and be fully prepared to handle real communications challenges when they arise.
Why Choose Capital Strategic Solutions?
- Government-focused expertise with extensive municipal experience
- Flexible delivery options: in-person, virtual, or hybrid formats
- Interactive workshops with practical exercises, real-time feedback, and take-home resources
- Trusted by cities and towns across New England and beyond
Flexible Training Delivery: We Come to You
At Capital Strategic Solutions, we understand that every organization has different needs and schedules. That’s why we offer multiple training delivery options to fit your needs:
- On-Site Training: Our experienced instructors will travel directly to you to conduct in-person training sessions, customized for your team and your facilities.
- Virtual Training: We offer fully interactive sessions conducted via Zoom, allowing your staff to receive high-quality training without the need for travel.
- Hybrid Options: When appropriate, we can combine in-person and virtual elements to maximize participation and minimize disruption to your operations.
No matter where your team is located, we make it easy to access professional, tailored training that fits your schedule.
Join Our First Session: Introduction to Media Relations
Our first training session, Introduction to Media Relations, will be held virtually on Tuesday, July 22 at 9:00 AM EST. This 2-hour training session kicks off a three-part series designed to help municipal leaders communicate confidently and effectively when working with the press.
This training is available for just $199.