Public Relations & Community Engagement

Our approach is rooted in authentic relationships and open communication. To us, effective public relations means telling impactful stories, engaging thoughtfully with the media, and maintaining transparency in both successes and challenges. We prioritize inclusivity, amplifying marginalized voices, and ensuring every stakeholder has a seat at the table. By working closely with local leaders, residents, and businesses, we create meaningful connections and craft solutions that truly reflect community needs. This balanced approach—combining strategic PR with genuine community involvement— empowers our clients to strengthen their reputation and make a lasting, positive impact.

Public Information Campaigns

Designing informative campaigns to educate the public about key issues, policies, and projects while promoting transparency and accountability.

Community Outreach Programs

Initiating programs to foster connections with community stakeholders, including local organizations, leaders, and residents, empowering community voices.

Inclusive Participation and Engagement

Developing channels for inclusive participation, ensuring diverse voices are heard and incorporated into decision-making.

Strategic Communication Planning

Development of tailored communication strategies that support client objectives, build trust, and enhance public awareness.

Media Relations

Proactive media engagement through press releases, advisories, and briefings to ensure accurate, timely coverage and build credibility.

Crisis Communications

Rapid response planning and clear messaging to manage crises, protect reputation, and maintain public trust.

Social Media Management

Creation and management of social media campaigns to foster two-way dialogue, increase outreach, and strengthen brand awareness.

Story-telling and Brand Awareness

Crafting impactful stories that highlight client achievements, enhance reputation, and build community trust.

Event Planning and Coordination

Comprehensive support for public events, including town halls, informational sessions, and press conferences, to maximize engagement and build partnerships.

Stakeholder Engagement and Feedback

Facilitating public meetings, surveys, and feedback channels to incorporate community insights into strategic planning.

Content Creation and Graphic Design

Producing visually engaging materials such as newsletters, brochures, and digital content to support storytelling and maintain consistent brand messaging.

CSS works diligently to develop a strategic road map to engagement for each of our clients, building community trust and confidence through effective conversations

    • Building and Identifying stakeholders
    • Conducting community surveys, interviews, and focus groups
    • Developing and maintaining project databases
    • Creating a priority-based plan optimized for community support, with staff input
    • Implementing, developing, and maintaining social media strategies
    • Providing website development and maintenance
    • Producing and distributing presentations, notices, newsletters, updates, educational videos, and public service announcements
    • Staffing and facilitating neighborhood meetings
    • Understanding your community’s culture, values, and priorities with effective listening.

Our staff ensures that we are connecting with the right people and in the right arenas. We understand the importance of meeting with your community members where they are most comfortable. We get to know your community and identify key stakeholders, as well as other individuals that should be involved in our engagement efforts.

    • Neighbors
    • Local and state elected officials
    • State and regional agencies
    • Influential community members
    • Community, school, and civic leaders
    • Indigenous people
    • Chambers of commerce and business leaders
    • Local, regional, and national media
    • Local and regional interest groups
    • Universities, colleges, and schools
    • Potential service providers or contractors

Project Example: Columbian Square Improvement Project, Town of Weymouth

The Town of Weymouth is working to improve the safety of pedestrians and vehicular traffic movements through Columbian Square; as well as to create a vibrant, walkable atmosphere spurring commerce within the historic village center. Mayor Hedlund has committed American Rescue Plan Act (ARPA) funds awarded to the Town of Weymouth for the completion of this project. The improvements include expanded sidewalk areas at each corner of the intersection of Pleasant Street with Columbian Street and Union Street as well as expanded sidewalk areas at the intersection of Pleasant Street with Chauncy Street. Further improvements will address the safety concerns of the area.

Capital Strategic Solutions (CSS) was retained by the Town of Weymouth to provide outreach services to stakeholders -businesses, and neighborhood residents -in preparation for a 10-million-dollar improvement project to Columbian Square in South Weymouth MA. Improvements include major upgrades to streetscape and full signalization of a major intersection in Columbian Square. CSS played a major role in conveying to all impacted by this project that the Town of Weymouth was prepared for the uncertainties and disruption to businesses and traffic patterns this construction project would create. Using print and social media CSS was able to both inform the public about the project and its potential impacts during construction and convey the Town’s ability to handle the situation.

Robert Luongo
Director of Planning & Community Development, Town of Weymouth