A CSS Coffee Talk on Storytelling with Purpose
At Capital Strategic Solutions, we’ve always believed that the most impactful municipal communication begins with a story that feels real. That’s why we’re thrilled to be sitting down once again with our long-time creative partners at MediaBoss for an upcoming Coffee Talk about the art and strategy of storytelling.
Our collaboration with MediaBoss goes back years, built on a shared belief that creativity should serve a purpose. Together, we’ve helped communities, nonprofits, and mission-driven organizations translate complex messages into meaningful connections. While we may find ourselves reminiscing about the “old days,” this conversation is about looking ahead to what storytelling can become for municipalities and civic organizations in a world that craves authenticity and clarity.
Our Expert Panel will Include:
Erin Hayes, Executive Producer, MEDIABOSS
Ian Barrett, Creative Director, MEDIABOSS
Nichol Figueiredo, CEO, CSS
Mike Tusino, Project Manager, CSS
Where Strategy Meets Story
Our partnership has taken many forms over the years, but one standout project is Think Blue Massachusetts, a campaign that turned stormwater management into something a bit more human and relatable. CSS led the strategy, outreach, and permit alignment, while MediaBoss brought the creativity, production, and storytelling expertise that made “Think Blue Means Clean Water for You” resonate with audiences statewide.
This Coffee Talk will explore that collaboration as a case study, not just the work itself, but the process that made it successful. From crafting messages that balance compliance with creativity, to building trust between strategy and production teams, we’ll unpack how our organizations work together to make technical topics feel like stories worth sharing.
What to Expect
- Behind the Scenes of Think Blue MA: How creative storytelling transformed stormwater outreach.
- Collaboration in Action: Balancing message, medium, and mission through open communication.
- Lessons from Experience: The value of trust, flexibility, and humor in creative partnerships.
- Looking Ahead: How the CSS–MediaBoss model can inspire future storytelling around sustainability, housing, civic engagement, and beyond.
We’ll also chat with the MediaBoss team about what drives their creative process, from finding the “story hook” in complex municipal issues to how video and digital media continue to evolve as tools for community connection.
Join the Conversation
☕ Date: November 4, 2025 | 9AM EST
📍 Location: Virtual (ZOOM)
🔗 Register here: https://us02web.zoom.us/j/86887783984?pwd=Xap3MmuW4oYaAkYoXMn3vrPKgtTicc.1
Pull up a mug, settle in, and join us for a conversation about creativity, collaboration, and the stories that move communities forward.
About Capital Strategic Solutions
Capital Strategic Solutions (CSS) is a certified woman-owned, disadvantaged business enterprise of municipal experts delivering creative, cost-effective solutions that maximize success and minimize risk. With deep local government expertise, we craft tailored strategies to meet each community’s unique needs.
Our capabilities span public administration, municipal finance, human resources, policy development, emergency management, public safety, public works, water operations, interim municipal services, public relations, community engagement, project management, grant writing, and onsite support. We partner with clients to define clear goals, overcome challenges, and implement human-centered plans that drive performance and transform communities.