Towns and cities across the country are facing a common challenge — it’s harder than ever to attract and retain qualified municipal employees. From public safety roles to administrative support and seasonal positions, municipalities are competing not only with the private sector, but also with each other. That’s where strategic communications can make a meaningful difference.
Effective municipal hiring isn’t just about listing a job opening—it’s about telling the story of your community, your department, and the impact someone can make in public service. When done well, communications can help define what makes your municipality a great place to work, whether it’s the supportive culture, opportunities for growth, or connection to the people you serve.
Instead of relying solely on traditional job boards or town websites, local governments can expand their reach by sharing job opportunities through professional social media platforms like LinkedIn, or through press releases, community newsletters, and even videos that feature real employees. Visuals, graphics, testimonials, and plain-language job descriptions can go a long way in making a role feel approachable and meaningful.
Tailored messaging is especially important. A thoughtful approach to language and platform—whether it’s Facebook, LinkedIn, a large municipal association platform, or a college career center—can help your message resonate with the right audience.
At Capital Strategic Solutions (CSS), we help municipalities tell their story and attract the right candidates. With the right communications strategy, your next great hire might be just one message away.
Contact CSS today to learn how we can support your municipal hiring goals through strategic, effective communications.
About Capital Strategic Solutions
CSS is a certified woman-owned, disadvantaged business enterprise of municipal experts delivering creative, cost-effective solutions that maximize success and minimize risk. With deep local government expertise, we craft tailored strategies to meet each community’s unique needs.
Our capabilities span public administration, municipal finance, human resources, policy development, emergency management, public safety, public works, water operations, interim municipal services, public relations, community engagement, project management, grant writing, and onsite support. We partner with clients to define clear goals, overcome challenges, and implement human-centered plans that drive performance and transform communities.