Tourism season is in full bloom, and that can mean big changes to your local economy. Communities everywhere welcome visitors from far and wide to their businesses, attractions, and events. This seasonal influx of visitors is oftentimes a key cornerstone of a community’s economic development strategy.
But this tourism season may face challenges as economic uncertainty changes travel and vacation habits. With international tourism declining and many individuals choosing to work instead of vacationing, municipalities and tourism stakeholders must get creative with their messaging to attract visitors.
The Role for Municipalities
Municipalities and similar organizations like chambers of commerce play unique roles in supporting tourism. Beyond building their economic development plan, organization websites may share relevant travel planning resources, websites and information for local attractions, and work with businesses to support their tourism activities. However, as many individuals and families change their travel habits to stay within their personal budgets, the strategy for these stakeholders must also change.
Tourism stakeholders can choose between a myriad of options:
- Framing activities for short affordable day trips
- Collaborating with businesses to identify roadblocks for visitors
- Promoting free community events as affordable tourist attractions
- Framing public parks, trails, and other low-cost activities
At Capital Strategic Solutions we have the experience to encourage collaboration between municipalities and other stakeholders, and the insights to help you build an economic development plan that can weather all economic forecasts. Our municipal experts can help pull your community out of its silo to build the relationships necessary for strong tourism.
Our classes in media relations can give you the confidence to promote your community on new platforms, while building connections with stakeholders across your community. Our Coaching sessions offer an experienced perspective for you to discuss your needs with.
Creative problem solving makes your community more resilient to economic downturns. Learn more about training sessions and coaching sessions that can assist your economic development goals.
About Capital Strategic Solutions
CSS is a certified woman-owned, disadvantaged business enterprise of municipal experts delivering creative, cost-effective solutions that maximize success and minimize risk. With deep local government expertise, we craft tailored strategies to meet each community’s unique needs.
Our capabilities span public administration, municipal finance, human resources, policy development, emergency management, public safety, public works, water operations, interim municipal services, public relations, community engagement, project management, grant writing, and onsite support. We partner with clients to define clear goals, overcome challenges, and implement human-centered plans that drive performance and transform communities.