August is national water quality month, and though the month of recognition is nearing its end, water quality never goes out of season. There are many different facets of water quality, like drinking water and wastewater treatment, but stormwater and its management play an essential part of water quality. In particular, MS4 permitting, and the outreach that is performed to prevent stormwater pollutants from impacting local lakes, ponds, and streams. Our team at Capital Strategic Solutions is well versed in the requirements for MS4 outreach and informational materials and we assist communities with crafting a MS4 strategy to protect this essential pillar of water quality.
MS4 social media educational materials should have several common messages and topics that can be used to inform the public about stormwater pollution. A short list of these topics includes lawn care, pet waste, household hazardous waste, septic maintenance, and litter prevention to name a few. A steady flow of content touching on each of these themes is sure to both engage and inform the public. Compiling information into a single fact sheet is a useful tool for outreach, but a community’s social media feed should be filled with a consistent stream of content that builds an online algorithm. Each post provides a bite size digestible tidbit of information, so it is not overwhelming to the audience, educating them on both the small specifics and broad information of stormwater pollution.
At CSS we assist our clients behind the scenes managing the content for their social media feeds. Our team utilizes eye catching and on-theme graphics to convey information that could easily get lost in text. We utilize the social media platform’s algorithm to our advantage to elevate the message and to enhance the engagement of the audience.
Our outreach team and graphic designers have the experience necessary to learn your community’s stormwater needs and convey that information back to residents in a way that is productive and engaging. Learn more about our outreach services on our website, Home – Capital Strategic Solutions (CSS) (capital-strategic-solutions.com)