Why planning ahead is so important…

If you have experience managing snow and ice removal operations, you know that the majority of your planning takes place LONG before winter has arrived at our doorsteps. Sure, you spent your summer researching all the latest snow removal technologies and equipment. You have everything you need once the snow and ice hits to maintain public safety and keep the roads clear, but have you thought about how you will prepare members of your community for inclement weather this season?

The business of snow and ice removal is time sensitive – people rely on you to ensure that they can keep traveling on the road, even when snow and temperatures keep falling. Fast, accurate, and frequent communication is fundamental when effectively preparing for the management of a severe weather/emergency event.

The good news is that our team is here to help you stay ten steps ahead of the next storm, often at times when you would normally be asleep!

At Capital Strategic Solutions, we build public awareness campaigns that translate awareness into action. Our team assists municipal agencies in building preparation tool kits that best fits the unique qualities of their community. Preparing for the winter season enables us to support proper decision-making by delivering the right message, at the right time. Our process of disseminating information creates effective communication with a diverse audience that may have varying functional needs.

  • Key Messaging – Developing the main points that you want to convey to your target audience effectively.

  • Fact Sheets – Providing useful information about a particular situation or incident for distribution to the public.

  • Presentation Templates – A collection of PowerPoint presentations and graphic displays to enhance communications with your community.

  • Social Media Toolkits – Developing a comprehensive package of suggested posts that can be implemented on a variety of social media platforms. Toolkits have been proven to have an effect in reducing pressure on your local outreach efforts and ensuring resilience as demand for communication increases.

The purpose of using a communications toolkit is to assist messaging during and after a winter storm event in your community. Our toolkit builds contain information on communications with the media, partners and the public. Some of the key messages include, but not limited to:

  • The declaration of winter snow events.

  • Winter parking bans.

  • Snow and ice removal operations.

  • Driving safely during hazardous conditions.

  • Winterizing your home and vehicle.

  • Heeding the advice of emergency officials.

  • Having an emergency plan and kit.

  • Opting into emergency notification systems.

We provide our clients with the support that they need to help manage effective communications during winter weather events. Let’s talk about what we can do for you! Please contact info@capital-strategic-solutions.com or call us at 508-690-0046.