Media Training Module 3: Leading Through Crisis — Mastering the Message
January 29, 2026 @ 9:00 am - 11:00 am
$199
Media Training for Municipal Officials
Module 3: Leading Through Crisis — Mastering the Message
January 29, 2026 | 9 AM EST | $199 per participant
Join Liz Kalaijian and Kirsten Glavin for Module 3: Leading Through Crisis – Mastering the Message, a two-hour, hands-on session designed to strengthen your crisis communication skills.
Municipal officials and public safety professionals will learn how to communicate effectively during emergencies and high-pressure situations. From crafting clear, timely messages to managing media scrutiny with composure, this module will help you lead with confidence when your community needs it most.
What You’ll Learn
- Define what constitutes a crisis and the types of crises municipalities face
- Understand the media’s role during emergencies
- Activate communication protocols and coordinate with partner agencies
- Develop real-time messages that inform and reassure the public
- Recognize and combat misinformation and disinformation
- Plan for the aftermath of a crisis and sustained communication